摩科兴业
国内最大石油装备B2B网站
项目背景：
各种电子商务平台的存在让现如今的商务往来变得异常的方便，大大提高了效率，对商业活动的发展提供了很大动力。国内最有名的电商平台大多人都能说出几个来：阿里巴巴（包括淘宝、天猫等一系列平台）、京东、苏宁易购、一号店、易迅等等。除了这些大众所谓树脂的平台，还有一些从事非生活用品交易的平台，如72247商务网、环球资源网、谷瀑环保设备网等等。
Project background:
All kinds of e-commerce platform make today's business becomes convenient, greatly improving the efficiency, providing great power for the development of commercial activities. The most famous electric business platform most people can related in China: Alibaba (including Taobao Tmall, such as a series of platform), Jingdong, Su Ning, Yi Haodian, Yi Xun etc.. In addition to all these popular platform, there are some trading platform engaged in non life products , such as 72247 business network, global sources, valley waterfall environmental protection equipment etc.
面临挑战：
对于商务平台来说，交易安全是重中之重，并且这也是一个最根本的要求，信息的有效性、时效性也是决定一个上午平台成功与否的重要条件。先知中国团队通过调研制定了以下经营策略：
资源整合更加有效，实现手段更加多元化，价格结构更加合理，竞争策略更加多变，先知团队如何在命名和设计上完美的整合这四点成为了工作的首要目标。
Facing the challenge:
For business platform, the transaction safety is the priority among priorities, and it is also a fundamental requirement, validity, timeliness of information is also an important condition for the success of the business platform decision. Wevin Chinese team developed the following business strategy through research:
Integration of resources more effectively, means a more diversified, more reasonable price structure.The competition strategies more changeable,The Wevin team in naming and design the perfect integration of the four points becomes the primary target of work.
解决方案：
首先，在商务平台已经日趋完善、市场比较饱和的状态下，如何让消费者们看到、记住我们的平台是第一步。先知命名团队认为一个好名字和可识别性强的LOGO非常重要。先知命名团队从名字入手，通过层层筛选、比稿，最终确定了“摩科兴业”这一个极具特点的名字。本名字重点在变化上，抛弃了以往高大上的平台命名，转为有鲜明特色的名字，非常容易让人记住；设计上，采用了更为活跃的颜色，给人以生命力；网站设计上通过简化设计让客户体验更好。
Solutions:
First of all, in a more perfect commerce platform, the market is saturated condition, how to let consumers see, remember our platform is the first step. Wevin believes that a good name and an identified LOGO is very important. Wevin names from the start, through layers of screening, the pitch, and ultimately determine “Mo Ke Xing Ye” ,a characteristic name. The key changes in the name, abandon the traditional platform naming, turn into a distinctive name, easy to remember; on design, a more active color was adopted, give person with vitality; website design by simplifying the design allow customers to experience better.
