晨瑞光
开创投资行业全新格局
项目背景：
投资公司，是指汇集众多资金并依据投资目标进行合理组合的一种企业组织。广义的，既包括信托投资公司、财务公司、投资银行、基金公司、商业银行和保险公司的投资部门等金融机构，也包括涉足产权投资和证券投资的各类企业。其业务范围包括购买企业的股票和债券、参加企业的创建和经营活动、提供中长期贷款、经营本国及外国政府债券、基金管理等，资金来源主要是发行自己的债券、股票或基金单位，从其他银行取得贷款，接受委托存款等。作为一种重要的投资方式，能改善证券市场的投资结构，促进金融改革深化。
Project background:
Investment company, is a kind of enterprise organization brings together many funds and investment target on the basis of reasonable combination. Generally，including investment and trust fund banks, fund companies, commercial banks, insurance companies and other financial institutions investment department, it also involved in property investment and securities investment of enterprises. Its business scope includes the purchase of corporate stocks and bonds, to create and participate in the business activities, to provide mid-term and long-term loans, operating domestic and foreign government bonds, funds management and so on, major fund resource comes from funding to their own bonds, stocks or funds unit, obtain loans from other banks, entrusted deposit. As an important investment way, it can improve the stock market’s investment structure and deepen the financial market’s revolution.
面临挑战：
随着通货膨胀预期的不断升温，资产类投资成为人们保值避险的理想化途径，这两年保险业发展迅速，这与他的产品创新是分不开的。保险作为一种针对风险的投资，对我们人身安全起到重要保障，而且现在的保险都是收益型的保险，可谓是人财双保！基金最近几年也十分受居民推崇，但是由于，近期股市的疲软表现，激进的收益率在近几个月中也是差强人意！居民对其投资激情减弱。?国债倒是一种不错的投资产品，但是其并不受大众推崇，一是大家对其了解少；二使其投资收益率低。
先知命名团队要做的就是让消费者把投资作为一个值得信赖的赚钱项目，并且信任他。
Facing the challenge:
With inflation rising, asset investment become an ideal way to avoid the risk, this two-year insurance industry developed rapidly, and it is inseparable from the product innovation. As a kind of insurance against the risk of investment, it is an important guarantee for our personal safety, and the insurance nowadays is profit insurance, it is the wealth of double insurance! Funds in recent years is respected by people, however, the recent stock market weakness, the radical yields in recent months is just passable! Residents’ enthusiasm in investment also weakened. Bonds would be a good investment products, but it is not admired, first is that people know little about it; second is its low investment rate.
Wevin have to do is to make consumers consider investment as a trusted money project, and trust the company.
解决方案：
晨瑞光容易让人联想到光明的景象，无形中让消费者产生了心理上的认同；作为投资行业，投资公司的作用就是给消费者知音，因此投资公司必须具备非常专业的知识和非常独到的眼光，才能让消费者放心把钱交给他们。从名字上来说，晨瑞光像一道光一样，着凉前方，给人们引路；同时象征早晨的太阳，有一种冉冉上升的姿态，给人希望。根据这些理念，先知设计团队展开了晨瑞光的一系列设计，以明亮的色调为视觉铺垫，简单大气的设计风格让人从心底产生认同。两相结合，晨瑞光这个方案就万无一失了。
Solutions:
“Chen Rui Guang” is easily reminded people of bright scene, let consumer produce the psychological identity virtually; as in the investment industry, the investment company's role is to give consumers a bosom friend, so that the investment company must have a very professional and unique vision, consumers can be assured to give them their money. From the name, Chen Rui Guang like a light, brighten the way ahead, lead people the way; at the same time, it symbolizing the sun in the morning, rising attitude, it gives people hope. According to these ideas, Wevin design team launched a series of design of Chen Rui Guang, with bright colors as visual matting, simple design style let people produce identity from the bottom of their heart. The two elements combined will absolutely ensured the project.
