漫食代火锅
时尚轻火锅第一品牌
项目背景：我们生活在一个速度至上的时代，世界日新月异地发展变化，效率和速度裹挟着我们不断奔波，我们的灵魂已跟不上身体的步伐，这种不正常的状况，已经让许多人对自身的生活质量进行反思，开始倡导一种让生活节奏慢下来的理念。这种理念越来越深入人心，并进而形成一股新潮流，这就是“慢生活”。相对快时尚，从逆向思维的角度来讲，慢生活是城市人群希望的一种状态，大多数人实现不了这个梦想，越是实现不了，越是希望通过一个品牌来呈现。“漫食代”正是在此背景下应运而生，“漫食代”倡导的是快节奏中的慢生活这一生活方式，希望更多人能从容愉悦地度过忙碌、浮躁的都市生活。
Project background:We live in an age of speed, the world changes in rapid development, efficiency and speed carrying we constantly running , our soul couldn't keep up with the pace of the body. This kind of abnormal condition has made a lot of people reflect on their own quality of life, and began to advocate a kind of idea to slow down the pace of life.The concept is more and more thorough in people's feelings, and turns into a new trend, and that is "slow life".Relatively to fast fashion, from the perspective of reverse thinking, slow life is a kind of state that most people want, they can't realize this dream, the more they can't achieve them, the more they hope to reveal in a brand."Man Shi Dai" was born under this background, it advocate the slow life style in a fast rhythm which with the wish of more and more people can calmly, pleasantly face the city life.
面临挑战：随着，“慢生活”生活方式的深入人心，不断的发展，企业开始聚集更多视角着眼于产品创新的餐饮运营模式上。经过数轮的沟通，双方站在长远发展策略上进行深入交流，先知命名团队提出了“慢时代，轻时尚”的火锅品牌定位，作为轻时尚自助型火锅餐饮形式连锁品牌，如何给人以清新、舒适、完美服务的品牌体验？如何把轻时尚火锅健康绿色生活理念融入新品牌的中文命名之中，是先知命名团队所面临的巨大挑战。
Facing the challenge:As"slow life" way constantly developing, enterprises start to focus on product innovation beverage operation mode.After several rounds of communication, in-depth communication on both sides standing with long-term development strategy, Wevin put forward the "slow time,slight fashion" hot pot brand positioning, as a light fashionable form of self-help type hot pot restaurant chain brand, how to give people pure, fresh, comfortable, perfect service and brand experience?How healthy green light fashion hot pot life concept is incorporated in the Chinese name of a new brand, is the huge challenge Wevin faces.
解决方案：先知根据前期调研以及多年的行业经验，根据“慢时代，轻时尚”的火锅品牌定位，为其量身打造出“漫食代”这一极具行业特征的品牌名称。“漫食代”，如今人们生活在一个快餐时代，精神体力都遭受极大考验。贵公司提倡的时尚轻火锅正是在这样一个快餐时代诞生，该名称完整体现了贵公司对于轻火锅健康绿色生活的倡导，并能表现出餐饮行业的特质。漫食代，慢生活。
The solution:According to previous research and many years of industry experience,with the "slow time, fashion" hot pot brand positioning, we tailored to create "Man Shi Dai" ,the brand name fit its industrial characteristics."Man Shi Dai", now people living in an era of fast food, both mental and physical are suffering severely tested.The company advocate fashion light hot pot was born in such a fast time, the name completely reflects the advocating of healthy, green, light hot pot life, and also show the nature of food and beverage industry.Man Shi Dai, slow life.
