甄本色
本真 本意 本我
项目背景:
我国化妆品虽然一直保持着稳定的增长态势，但是行业在发展过程中也面临着一些问题。一直以来我国化妆品人均消费较少，化妆品市场和内需有待挖掘扩大。相比西欧人均化妆品消费额2006年就达到了150欧元，而我国当前人均消费仅有百余元人民币，不足发达国家的十分之一。未来随着我国经济的持续快速发展，市场需求潜力将不断释放，考虑到我国庞大的人口基数，化妆品行业具有巨大的成长空间。护肤品是我国化妆品市场中规模最大的子行业，占行业整体比重近七成。未来化妆品市场呈现出市场层次化日益清晰的趋势。产品细分越来越细，出现了部分全新的细分市场领域。
Background:
Cosmetics in China has maintained a stable growth trend, but also face some problems in the development process. Less has been China's per capita consumption of cosmetics, cosmetic untapped market and domestic demand expansion. Compared to Western European per capita cosmetics consumption of 2006 to reach € 150, compared to hundreds of Yuan China's current per capita consumption of less than one-tenth of the developed countries。With China's sustained and rapid economic development in the future, the potential market demand will continue to release, considering the huge population base, the cosmetics industry has tremendous room for growth. Skin care cosmetics market in China is the largest industry, accounting for nearly 70% proportion of industry as a whole. Future cosmetics market is a trend that the market level is becoming clearer. Product segments more and more detailed, there has been some new market segments.
洞见:
2016年的护肤趋势会将2015年的科技配方延续到2016年，并加入基因、细胞的成分，把专业院线的护肤品慢慢移向，占领一小部分市场。新的加入成员就是“回归”，大部分都在回归自然，完成基础的肌肤护理。比如：更安全的萃取成分，针对肌肤做好最基础的补水、锁水，补充油脂的方向。
At present:
In 2016, the skin care Trends 2015 will be the formulation of science and technology until 2016 and add components of genes, cells, moves slowly toward professional line of skin care products, occupying a small part of the market. New members are "returning", most are returning to nature, basic skin care. For example: safer extracts, moisturizing and moisturizing of the skin for the most basic, supplementary oil directions
解决方案：
先知为甄本色所做的命名与形象设计，抓住了化妆品行业的目前护肤新趋势的特征，选用了自然的黑与白，而且字型设计上面也运用了自然本真的手法，给人以回归自然、简单大方的感觉。品牌形象的字体大气、简洁大方，如同自然、清尘脱俗的少女身影，与甄本色这三个字紧密相连。整体形象给人高雅、自然脱俗的感觉。
Solution:
Wewin made the name and image for the brand Zhen Pure Colour, captures the characteristics of the current skin care new trends in the cosmetics industry, selected natural black and white, and font design can use the natural way, and give the feeling to return to nature, simple and elegant. Brand image is atmospheric, simple font, like natural, cleaning and refined girl figure, closely linked with the selection color of three words. Overall image give the feeling of elegance and natural and refined.
