蜂鸣印象
创造文化蜂鸣效应
背景：
陕西一家集团企业计划再北京成立一家文化公司，以新兴的电影传媒及动画制作为主营业务。定位为多元化多层次的文化传媒企业，并力争实现集团在文化传媒的新格局。并以：真诚、创新、个性、卓越、包容做为公司团队的呈现的风格，包含这些差异化的特点，并具有强烈的行业属性。
Background:
A Shaanxi enterprise group plans to Beijing to set up a cultural company, to film media and animation production as the main business of emerging. Positioning for the culture media diversification of multiple levels, and strive to achieve the group in the new pattern of culture media. With sincerity, innovation, excellence, inclusive personality, as the company team style, including the characteristics of these differences, and has strong industry attribute.
洞见：
先知中国命名在分析了客户的需求后并认真研究了同行业竞争对手，发现公司所具有的差异化的定位是，年轻、个性、具有很强的生命力、作为新兴的公司更需要一种向上的朝气蓬勃的风格。企业服务的人群定位为拥有激情的用于拼搏和奋斗的年轻人，同时名字要形成协同效应，具有动画影视公司的鲜明的品牌特征。
Insight:
In the analysis of the customer's needs and seriously study the competitors in the same industry Chinese named Wewin, positioning company has found differences in the is, young, personality, has the very strong vitality, as a new company needs an upward full of youthful spirit style. The crowd positioning enterprise service to have passion for young people to work hard for it, and the name to form a synergistic effect, with a distinctive brand features animated film company.
解决：
经过沟通企业确定了以“蜂鸣印象”为公司名称及品牌名称。蜂鸣创意出自蜜蜂之间的交流方式，体现出一种青春的朝气和活力。表现出团队的协作精神，另外，印象是固有词，由固有词创意得出使得名称更容易传播，为公司的传播和推广做好准备。在LOGO设计方面充分挖掘名字的内涵，直接跟名称建立联系，形象生动并非常利于后期的延展应用。
To solve the:
After communication enterprises determine the "buzzing" impression of company name and brand name. Bees buzzing ideas from communication between reflects a youthful vigor and vitality. Show the spirit of cooperation, the team also, impression is inherent in the word by word, inherent creativity makes name more easily spread, ready for the dissemination and promotion of the company. Connotation in the LOGO design to fully tap the name, the establishment of a connection with the name directly, extend the application vivid and very conducive to the late.
