丽本命名
医学美发领导品牌
项目背景：
医学美发是通过医学手段，包括药物、仪器等，以达到改变头发外部形态、色泽及部分改善其生理功能，增强人体外在美感为目的，而进行的一系列的治疗。a.非传统保养品方面：换句话就是我们通常说的功效型产品。b.传统的保养品方面：日化线的产品为例。大部分公司产品所含成份诸多，或保湿，或锁水，或祛痘等。c.医学美发：这个包括诸多机构，专业的美发会所，专业的健康机构，专业的美发机构等。在我国主要开展这个的是专业的美发会所。北京，上海，广州等城市部分大型会所由很多专业的执业美发师来具体操作。
Background of the project:
Medical hairdressing is by means of medicine, including drugs, instruments, in order to change the hair color and improve the external morphology, part of its physiological function, enhance the body's external beauty is objective, and a series of treatment. A. non conventional care products: the effectiveness of products in other words we usually say. The traditional B. care products: line of products as an example. Most of the company products containing ingredients of many, or moisture, or lock water, or acne etc.. C. medical hairdressing: This includes many institutions, professional hair salon, health agencies, professional, professional hair mechanism etc.. In our country, mainly to carry out this is a professional hair salon. Beijing, Shanghai, Guangzhou and other city part of large clubs by many professional licensed hairdresser to specific operation.
面临挑战：
品牌同质化现象严重，一个行业产品和营销甚至品牌形象的严重同质化战略导致了竞争的趋同，同质化现象在整形美发业严重存在。手术成交量是检验品牌的唯一标准，手术成交量并不是衡量一个整形美发品牌的唯一标准，除了手术成交量以外还有让消费者持续消费、连贯消费和推荐消费的能力以及整形企业的创新能力、组织能力和抗风险能力等，这些都是衡量一个整形美发品牌健康发展的重要指标。品牌的设计技术薄弱缺乏文化内涵，而中国整形美发品牌似乎并未抓住消费者的心理需求，品牌的文化内涵始终显得比较肤浅和过于直白。
Facing the challenge:
Brand homogenization phenomenon is serious, serious homogenization of products and marketing strategy of an industry or brand image leads to the convergence of competition, homogenization of serious phenomenon exists in plastic hairdressing industry. Surgical volume is the only standard to check the brand, only the standard surgical volume is not the measure of a plastic hairdressing brand, in addition to the ability to surgical volume besides the allow consumers to sustainable consumption, consumption and the recommended consumption of coherence and shaping enterprise innovation ability, organization ability and the ability to resist risk, these are important indices for evaluating the healthy development the plastic hairdressing brand a. Design technology of brand weak lack of cultural connotation, and China plastic hairdressing brand does not seem to hold the psychology of consumer demand, brand culture connotation is always superficial and too straightforward.
解决方案：
丽本医学美发，清凉的晚风吹拂脸庞，柔柔的，软软的，给人一种亲昵的感觉，甚是美妙。假若你问我晚风是什么感觉，我会说像秀发一样，柔软中带着神秘的花草芳香，就像梦境一样。易理：24、事业余庆福无疆，前程繁荣富贵强。为掘藏得金，事业余庆的金钱丰盈大吉之数。前程似锦，多用智慧终成大业。名称释义：美丽，不仅来源于一个人的容貌和气质，柔顺亮丽的头发也必不可少。“丽本”的创意来源是“美丽的根本，美丽的资本”，作为医学美发，“丽本”可以抓住每个人对发质健康秀美的心理诉求，同时两个单体字发音朗朗上口，简单易记，有助于形成口碑效应。
The solution:
Liben medical hairdressing, the cool evening breeze blowing in the face, soft, soft, give a person a kind of feeling of intimacy, very beautiful. If you ask me what is the feeling of the evening breeze, I will say like hair, soft with a mysterious fragrant, like in a dream. The theory of Yi: 24, career of Yu Qingfu, Xinjiang, future prosperity and wealth of strong. To dig hidden gold, career of Yuqing money abundance Daji number. The future, multi use wisdom and eventually became a big industry. Name meaning: beautiful, not only from a person's appearance and temperament, supple and shiny hair is also essential. "Liben" creativity is the source of "beauty of the fundamental, the beautiful capital", as "Liben" medical hairdressing can catch everyone psychological appeal to the hair healthy and beautiful, and two single words pronunciation is catchy, easy to remember and form a reputation effect.
