威斯汀
重塑和谐，激发活力
解决方案
威斯汀旨在用周到的服务与设施集萃来为品牌重塑和谐，激发活力，为此，先知中国的思翰先生为金茂北京威斯汀大饭店其提供了关于品牌沟通及战略规划的文化培训，从国学的角度阐述了中国传统文化在品牌传播中的应用，尤其是国际品牌在中国本土市场中的推广和深入，先知中国以其多年的丰富市场经验和对国学文化的独到见解为威斯汀这一国际品牌的管理注入了本土文化活力，使其更符合中国目标市场的消费文化习惯，从而纵向加深了品牌的渗透力和亲和力。
Solutions
Westin is designed with good service and facilities to serve the purpose of rebranding highlights harmony and stimulating vitality. Mr. Si Han provided cultural training course on brand communication and strategic planning for Westin Beijing Chaoyang Hotel, the course was focused on the application of traditional Chinese culture in brand communication, especially the marketing promotion of international brands in China mainland. With its years of rich experience and insights on Sinology, Wevin China enriched Westin brand management with a vibrant local culture and made it more in line with China's consuming culture, which enhanced Westin brand penetration and affinity.
面临挑战
金茂北京威斯汀大饭店为北京的中心带来一种现代时尚的气息。 酒店地理位置绝佳，距离北京首都国际机场仅25 分钟车程。酒店是亮马河大型多功能大厦的一部分，该大厦由写字楼和大型零售购物广场组成。酒店共有 550 间超大客房和套房，并且配备了高品质的现代家具，包括标志性的“天梦之床”（Heavenly Bed®；）、热带雨林淋浴系统以及无线高速因特网接入。 威斯汀行政俱乐部楼层的客房及套房无比舒适和便利。
Challenges
The Westin Beijing Chaoyang Hotel brings a modern and stylish atmosphere for Beijing downtown. Hotel is in great location, Beijing Capital International Airport is only 25 minutes away by car. The hotel is part of a large multi-purpose building which was composed of offices and large retail shopping plazas. The hotel has 550 large guest rooms and suites, and is equipped with high quality modern furniture, including the famous "Heavenly Bed" (Heavenly Bed ® ;), rainforest shower systems and wireless high-speed Internet access. Westin Executive Club Floor rooms and suites are super comfortable and convenient.
项目背景
威斯汀是喜达屋酒店及度假村国际集团成员，源于1930年美国，是历史悠久的高端商务酒店及度假村，到2013年已经拥有全球192家酒店及度假村，其以现代化的设计、悉心周到的服务和令人彻底放松的氛围成为全球享誉全球的高端品牌。
Backgrounds
Westin Hotels & Resorts are an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. As of 2013, Westin operated over 192 hotels. Westin is famous for its modern design, considerate service, and relaxing atmosphere since its establishment.
