Background of the project:

　　Performance report "diving", retail outlets, reduction, entity shop discount, the 2008 Beijing Olympics, domestic sports brand to enter the media and the public view in another development trend. Six domestic sports brands have released 2012 annual performance report shows, in addition to Chinese Trend Micro profit, Lining, Anta, Peak, Xtep, 361 degrees brand performance are different degrees of decline. The analysis says, China sports brand will face a severe test.

　　In this case, the Wewin for the new sports and leisure brands to open up another line, "light" outdoor sports idea, let the match jade in the overall market downturn is still maintained a strong development.

　　Facing the challenge:

　　Distribution network integration, including slow Hsintien, closed the efficiency of branch, is the first step in industry consolidation, next is the brand integration. Small and medium-sized brands could become a takeover target, listing Corporation generally have good financial capacity,the expected three years may also see a larger brand integration.

　　As a new sports and leisure brand, how to provide effective support for the race brand name, is the biggest challenge facing the Wewin team in design and strategy making process.

　　The solution:

　　According to the characteristics of the brand product, the Wewin named the team developed a "image positioning let youth wonderful flying" for it, and through the positioning extension out of the Chinese "game jade" brand, "the name game jade" give the first feeling is full of youth and vigor, the youth market positioning to meet the product positioning.

　　According to the target consumer groups and product positioning, we adopt the design method for the design of the website blew, from the color gorgeous embodies the Teen Dream dazzle beautiful and colorful life, formed a perfect unity and brand slogans.

　　Through the case design of our team Liyang, accurate, image of the game jade to create a youthful brand image, let the match jade development a thousand li a day on the market. So far the game jade has been in the country has more than 300 plus stores, in the market has formed a new sports power.