Think John teacher for IBM China pithy classics in training

　　As the world's largest multinational companies and electronic information industry IBM computer manufacturing sales company, its business covers more than 160 countries and regions, has more than 30 employees and ten thousand people worldwide. IBM has always been to advanced technology, excellent management and unique products leading the development of global information industry, to meet almost all industry users worldwide demand for the full range of information processing. IBM actively construction with "three principles" (the first, must respect the individual; second, must as far as possible to give customers the best service; third, must pursue excellence performance) strengthen the service as the core values of corporate culture, promote enterprise's core competitiveness, become the "blue" in the field of computer.

　　In 1969, the Apollo spacecraft carrying three astronauts, first landed on the moon. 1981 Columbia space shuttle to fly into space successfully, the two historic space flight are condensed the IBM unparalleled wisdom, on the other hand, IBM's economic success is obvious to all, in 2014, IBM in the "fortune" the world "fortune 500" order no. 62, annual revenue of $16.604 billion.

　　IBM in 2009 launched a new software product, it will be integrated into the eastern traditional culture idea, better cater to Chinese consumers use habits, and promote the localization image comprehensive upgrade, so the IBM on December 11, 2008 in Beijing, is located in the east of sihuan star river hall hosted the "IBM limitless wisdom active - innovation" meet-and-greet, specially invited Chinese classics in the event management experts, EMBA visiting professor at tsinghua university, the international famous Chinese applications experts, one of the founders of Chinese modern name, China's founder, the prophet John the teacher as lecturer of "national studies" seminar, here are all from famous media representatives from all walks of life and IBM and mid-level managers, activity in a warm atmosphere.

　　In the day's lecture, professor John, from the "nature and humanity" "self-made" "hold world with virtue" "golden mean" and "heaven and earth, the person of your" idea of Chinese traditional culture, such as IBM's wisdom and innovation of brand concept in the Chinese reading, also for the development of IBM in China to find the most profound cultural source.

　　Think John the teacher in the lecture also talked about the new technology to the influence of brand marketing, he thinks, in today's information technology, science and technology not only changed the business marketing ideas, strategy and management, but also the inevitable cause changes in the consumer shopping behavior, brand information rapidly changing 21st century, under this big background, contributed to the birth of "marketing" of science and technology and fast speed of development. "Marketing" of science and technology to help businesses will "information" and "technology" clever apply to the marketing, improve marketing efficiency. The climax of the lectures from contemplation professor John will brand planning essence with IBM product is the perfect combination of new ideas, also let everybody feel the charm of Chinese traditional culture. After the speech, everybody have to interact with professor John, ask answer, open-minded, active the atmosphere active.